Mobile App Development is about much more than UI creation

I’ve found a general mis-impression among some enterprises that mobile app development is really simple.  For some reason, many people seem to think mobile app development is just about building a mobile user interface, and as a result they focus primarily on the front-end. Some mobile development tool vendors exacerbate things by touting their "rapid development" capabilities.
Of…

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Post abstract cross-posted from Real Story Group.

My PhD: Social Media for Competitive Advantage

Its time to press this blog into service once more.

I’ve enrolled for the doctoral programme at Faculty of Management Studies, University of Delhi. The title of my PhD is (tentatively): “Social Media for Competitive Advantage: A Study of Select Indian Organizations”.  This research will focus on studying, analyzing and evolving a model for usage of Social Media technologies for competitive advantage by businesses, specifically within the Indian context.

That’s a bit vague right now but my hope is that I will be able to bring out how usage of social media can be a source of competitive advantage for organizations. As part of this research, I will also work on evolving a model — sort of a maturity model, but really detailed and based on interviews.  This research model will map sources of competitive advantage (probably based on Porter’s framework) against maturity levels and dimensions. The model will eventually describe key characteristics for each level and what an organization needs to do to go from one level to another in terms of capabilities required for using Social Media to achieve competitive advantage.

The best way to research social media is to use social media and so i’ll be posting updates here in the hope of getting feedback and insights. Please leave a comment below or email me (apoorvdurga at gmail) if you would like to share how you use social media within your organization.

The best part of doing research in this area (social media) is that I won’t feel guilty about spending time on Facebook :).

Why is Mobile Testing So Hard?

We often find enterprises underestimating the effort required to test mobile apps. After all, how much testing effort will it take if you are developing native apps for just two operating systems —  iOS (Apple’s mobile operating system that runs iPhone and iPad) and Android?
A lot, it turns out.
Let’s look at iOS first.
The latest version of iOS (version 7) runs on iPhone 4, 4S, 5 and the re…

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Post abstract cross-posted from Real Story Group.