Major Updates to our Digital Marketing Technology Evaluations

The digital marketing technology world moves quickly. To keep up with the changes, we have just released a major update to our Digital Marketing Technology vendor evaluations.

Version 2.0 of this report finds Adobe, IBM, Oracle, and Salesforce cobbling together broad digital marketing capabilities via acquisitions. The research also evaluates key independent players, like Act-On, Marketo, SDL, Si…

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Post abstract cross-posted from Real Story Group.

Do Documentum, IBM WebSphere, and SocialText really compete? Which path should you take?

Nearly all the tools in the marketplaces we cover claim to excel in "collaboration" services. Who could possibly not?
To some extent the vendors are justified, since collaboration has many flavors. For example, enterprises looking to create more collaborative digital environments often ask us if they should use their:

Existing Document Management tools such as EMC|Documentum, FileNe…

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Post abstract cross-posted from Real Story Group.

Liferay vs. Alfresco for Document Management

You might think comparing Liferay & Alfresco is like comparing apples and oranges, given each address different marketplaces (Portals and Document Management, respectively). But we’re asked to compare these two very often. Many services, such as search and document management, are often included in portal software itself. As a result, enterprises almost surely face decisions about when to use…

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Post abstract cross-posted from Real Story Group.