In Mobile Development, Run Everywhere can mean Debug Everywhere

"Write once, run anywhere" was a phrase used by Sun Microsystems as a major benefit for using the Java language. Mobile Application Platforms vendors have begun using the same phrase for justifying their value today.
To be sure, "Write once, run anywhere" (WORA) or "Write once, run everywhere" (WORE) has a tremendous appeal in mobile application development because of…

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Post abstract cross-posted from Real Story Group.

Cloud File-Sharing Platforms a Service in Your Enterprise Architecture – Part 2

In an earlier post on this topic, I  mentioned that for Cloud File-Sharing (CFS) Platforms to become a part of the enterprise layer — as opposed to just serving as stand-alone tools like most of them do now — they would need to improve in a number of areas. One of the key areas where almost all the tools need improvement is in the area of reporting and compliance.

As an administrator, you…

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Post abstract cross-posted from Real Story Group.

Salesforce adds Social Advertising to Marketing Cloud

Salesforce launched a new service called "Social.com" as part of its Marketing Cloud offering. Social.com allows you to create ad campaigns for Facebook and Twitter. It actually came to Salesforce via its Buddy Media acquisition but Salesforce has re-launched it as a separately-branded product.
Salesforce says you can create sophisticated ad campaigns with all kinds of segmentation based…

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Post abstract cross-posted from Real Story Group.

Reality Check: Cloud File Sharing and Collaboration vendors in 2013

We’ve just published our 2013 edition of the Cloud File Sharing and Collaboration Marketplace Analysis. This advisory briefing looks at how the marketplace — both in terms of products and vendors — is evolving.
For 2013 we isolate three key trends:

Rivalry between pure-play cloud disrupters and traditional enterprise platform vendors
Increased role of File Sharing as a Service (FSaaS)…

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Post abstract cross-posted from Real Story Group.

Dropbox to discontinue Dropbox for Teams…

… and replace it with Dropbox for Business.
The poster child of cloud-based file sharing services, Dropbox has announced this new service targeting enterprises. The service costs $795 per year for 5 users and includes 1 TB of storage space. Enterprise features include support for single sign-on (SSO) and Active Directory integration.
Dropbox is already used within many enterprises, sometimes cla…

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Post abstract cross-posted from Real Story Group.

Deconstructing Oracle’s Social Relationship Management Suite

 
In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations – Eloqua, Vitrue, Involver, and Collective Intellect. Of these, the last three form the basis of Oracle’s rebranded "Social Relationship Management" (SRM) Suite.

THe SRM Platform itself comes in two flavors. You can license Social Marketing (SM), which consists of products…

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Post abstract cross-posted from Real Story Group.

Is Hybrid Cloud File-sharing Right for You?

Some common arguments against cloud-based services in general — and cloud-based file sharing services in particular — revolve around the security implications of your files getting stored outside your firewall.
A typical argument goes like this: files stored within a public cloud infrastructure that’s by definition shared amongst multiple customers cannot be satisfactorily secured. Moreover, you…

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Post abstract cross-posted from Real Story Group.

Reality Check: Portals and Content Integration vendors in 2013

We have just published our 2013 edition of the Portals & Content Integration Marketplace Analysis. This advisory looks at how the marketplace — both in terms of products and vendors — is evolving.
Despite many predictions for the demise of enterprise portal technology, this class of technology has not gone away. In fact, portal and portal-like capabilities remain relevant for many specific b…

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Post abstract cross-posted from Real Story Group.

Oracle Social Relationship Management Suite integrates Collective Intellect, Vitrue, and Involver – sort of…

Last week Oracle announced integration of multiple social media services that it has acquired in recent times. Oracle calls it Social Relationship Management Suite and it consists of  Collective Intellect,  Involver and Vitrue. Collective Intellect is a social media monitoring and intelligence service that we review in our Digital Marketing Technology Report.
You can now access all these…

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Post abstract cross-posted from Real Story Group.

Why Salesforce uses Oracle’s digital marketing platform

Salesforce.com wants you to believe that it provides end-to-end sales and marketing services.
Many of the vendor’s marketing services came via acquisitions.  Salesforce.com acquired Radian6 for social media monitoring in early 2011. It also acquired Buddy Media for social media marketing in 2012. Both these are part of an offering Salesforce calls Marketing Cloud.  After adding on a few…

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Post abstract cross-posted from Real Story Group.