New topic for this blog

For a while, i’ve only been cross posting blogs from the Real Story Group blog on this blog. That’s going to change a bit now.

I’ve enrolled in the Doctoral Programme at the  Faculty of Management Studies, University of Delhi. My Ph.D. topic is around Social Media usage in Indian organisations and I plan to use social media, including this blog, to get inputs, bounce off ideas and carry out research.

So i’ll regularly post excerpts from my research and will hopefully get good feedback here. Wish me luck!

Salesforce adds Social Advertising to Marketing Cloud

Salesforce launched a new service called "Social.com" as part of its Marketing Cloud offering. Social.com allows you to create ad campaigns for Facebook and Twitter. It actually came to Salesforce via its Buddy Media acquisition but Salesforce has re-launched it as a separately-branded product.
Salesforce says you can create sophisticated ad campaigns with all kinds of segmentation based…

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Post abstract cross-posted from Real Story Group.

Reality Check: Cloud File Sharing and Collaboration vendors in 2013

We’ve just published our 2013 edition of the Cloud File Sharing and Collaboration Marketplace Analysis. This advisory briefing looks at how the marketplace — both in terms of products and vendors — is evolving.
For 2013 we isolate three key trends:

Rivalry between pure-play cloud disrupters and traditional enterprise platform vendors
Increased role of File Sharing as a Service (FSaaS)…

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Post abstract cross-posted from Real Story Group.

Dropbox to discontinue Dropbox for Teams…

… and replace it with Dropbox for Business.
The poster child of cloud-based file sharing services, Dropbox has announced this new service targeting enterprises. The service costs $795 per year for 5 users and includes 1 TB of storage space. Enterprise features include support for single sign-on (SSO) and Active Directory integration.
Dropbox is already used within many enterprises, sometimes cla…

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Post abstract cross-posted from Real Story Group.

Deconstructing Oracle’s Social Relationship Management Suite

 
In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations – Eloqua, Vitrue, Involver, and Collective Intellect. Of these, the last three form the basis of Oracle’s rebranded "Social Relationship Management" (SRM) Suite.

THe SRM Platform itself comes in two flavors. You can license Social Marketing (SM), which consists of products…

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Post abstract cross-posted from Real Story Group.