Salesforce adds Social Advertising to Marketing Cloud

Salesforce launched a new service called "Social.com" as part of its Marketing Cloud offering. Social.com allows you to create ad campaigns for Facebook and Twitter. It actually came to Salesforce via its Buddy Media acquisition but Salesforce has re-launched it as a separately-branded product. Salesforce says you can create sophisticated ad campaigns with all kinds … Continue reading Salesforce adds Social Advertising to Marketing Cloud

Reality Check: Cloud File Sharing and Collaboration vendors in 2013

We've just published our 2013 edition of the Cloud File Sharing and Collaboration Marketplace Analysis. This advisory briefing looks at how the marketplace -- both in terms of products and vendors -- is evolving. For 2013 we isolate three key trends: Rivalry between pure-play cloud disrupters and traditional enterprise platform vendors Increased role of File … Continue reading Reality Check: Cloud File Sharing and Collaboration vendors in 2013

Dropbox to discontinue Dropbox for Teams…

... and replace it with Dropbox for Business. The poster child of cloud-based file sharing services, Dropbox has announced this new service targeting enterprises. The service costs $795 per year for 5 users and includes 1 TB of storage space. Enterprise features include support for single sign-on (SSO) and Active Directory integration. Dropbox is already … Continue reading Dropbox to discontinue Dropbox for Teams…

Deconstructing Oracle’s Social Relationship Management Suite

  In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations – Eloqua, Vitrue, Involver, and Collective Intellect. Of these, the last three form the basis of Oracle’s rebranded "Social Relationship Management" (SRM) Suite. THe SRM Platform itself comes in two flavors. You can license Social Marketing (SM), which consists of products...Read … Continue reading Deconstructing Oracle’s Social Relationship Management Suite