Do I need a specialized mobile delivery tool or not? This is something almost all customers who already use an incumbent web publishing platform -- e.g., WCXM or portal software -- ask us. Of course, product vendors also try to push various offerings, but that’s another matter. The main argument for staying with your incumbent … Continue reading Mobile Content Delivery – When You Need Specialized Tools to Supplement Your Web Publishing Platform
I continue to be amazed at the frequency of how often this question comes up: "Should we use a Portal platform to build out our Intranet / Customer Extranet / [Fill in your scenario], or not?" The key reason why this keeps coming up is that there is a considerable overlap between Portal tools and … Continue reading To Portalize or Not?
Many cloud-based services, including file-sharing platforms, allow business units to provision an accounts themselves and get started right away. This gives a impression that IT involvement is not required, and some vendors even encourage you to bypass your enterprise technology teams. This approach can suffice initially, but with time, various problems typically emerge. Some potentially … Continue reading Selecting a cloud file sharing vendor without IT participation is never a good idea
Organizations seeking to enable employees to access enterprise applications (HR, Intranet, Collaboration, ERP, etc.) via mobile devices must grapple with two broad alternatives: Deploy the mobile apps provided by vendors of your applications OR Do you develop your own applications The first alternative really seems like a obvious choice in many scenarios. Almost every vendor … Continue reading Using mobile apps from incumbent vendors Vs. Developing your own
Last week, UK based provider of cloud-based file sharing and collaboration solutions SkyDox acquired Workshare and also raised £20m in investment. SkyDox is a rather small company with 22 employees. It offers some nice file sharing and collaboration capabilities including the ability of co-browsing files and presentations. This allows you to simultaneously view and comment … Continue reading Little Fish Eats Big – SkyDox acquires Workshare
Most organizations, including large corporations and government bodies, struggle to keep up with what's being talked about them on social media. Many of them still use very basic mechanisms like search-based alerts or in some cases just basic twitter clients to monitor various sources. Now while we always maintain that a technology is just an … Continue reading What’s the value-add of Social Media Monitoring and Intelligence tools?
Last week, Facebook announced a new application for iPhone and iPad devices that runs on Apple's iOS mobile operating system. This application is a native app -- meaning it's written using Apple's proprietary technologies and you must download it from Apple's App Store. This represents an about-face. Faceboook has traditionally touted HTML5 and mobile web, … Continue reading Facebook goes native for iPhone and iPad – Should you?
When creating mobile versions of your web properties, you'll face a key decision of whether to employ your existing site management platform (e.g., WCXM or Portal) or deploy a specialized mobile delivery tool from vendors such as Antenna Software, RhoMobile, Netbiscuits, Kony, or one of the many others. After all, if your incumbent WCXM platform … Continue reading Do you need specialized tools like Kony, Antenna, Netbiscuits, and Appcelerator for mobile delivery?
As we have discussed before, Social Media Monitoring & Intelligence (SMMI) tools form an important part of any digital marketer's toolkit. Social Media Monitoring & Intelligence tools monitor the social web. The scope of what they end up capturing varies among them, but typically includes parts of Facebook, LinkedIn, Twitter, and major blogging platforms, among … Continue reading Social Media Analytics – Do you need monitoring, intelligence, or engagement?
In my last post about Oracle's Collective Intellect acquisition, I wrote: ... I suspect Oracle will make more acquisitions in this space and then package these multiple acquisitions as a platform... Oracle did not disappoint. This week they announced yet another acquisition, this time lapping up social marketing developer Involver. Involver's social markup language (SML) … Continue reading Oracle increases its social and cloud presence with Involver