Social Media Analytics – Do you need monitoring, intelligence, or engagement?

As we have discussed before, Social Media Monitoring & Intelligence (SMMI) tools form an important part of any digital marketer's toolkit. Social Media Monitoring & Intelligence tools monitor the social web. The scope of what they end up capturing varies among them, but typically includes parts of Facebook, LinkedIn, Twitter, and major blogging platforms, among … Continue reading Social Media Analytics – Do you need monitoring, intelligence, or engagement?

Oracle increases its social and cloud presence with Involver

In my last post about Oracle's Collective Intellect acquisition, I wrote: ... I suspect Oracle will make more acquisitions in this space and then package these multiple acquisitions as a platform... Oracle did not disappoint. This week they announced yet another acquisition, this time lapping up social marketing developer Involver. Involver's social markup language (SML) … Continue reading Oracle increases its social and cloud presence with Involver