Social Media Analytics – Do you need monitoring, intelligence, or engagement?

As we have discussed before, Social Media Monitoring & Intelligence (SMMI) tools form an important part of any digital marketer’s toolkit. Social Media Monitoring & Intelligence tools monitor the social web. The scope of what they end up capturing varies among them, but typically includes parts of Facebook, LinkedIn, Twitter, and major blogging platforms, among others. These tools essentia…

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Post abstract cross-posted from Real Story Group.

Oracle increases its social and cloud presence with Involver

In my last post about Oracle’s Collective Intellect acquisition, I wrote:

… I suspect Oracle will make more acquisitions in this space and then package these multiple acquisitions as a platform…

Oracle did not disappoint. This week they announced yet another acquisition, this time lapping up social marketing developer Involver. Involver’s social markup language (SML) and visual, drag and dro…

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Post abstract cross-posted from Real Story Group.