McKinsey on Web 2.0

McKinsey released the results of a global survey on the use of Web 2.0 by enterprises. This is an interesting report with some good analysis and data. Some points that I found interesting are:

  1. McKinsey included Web services as one of the Web 2.0 tools along with Blogs, RSS, Wikis and others. Sure, Web services could form an important component of a Web 2.0 initiative but I don’t think it is a Web 2.0 tool itself like Blogs and RSS. 
  2. Blogs, RSS and Wikis have seen considerable increase in usage from last year. Podcasts’ usage has also increased moderately whereas Peer-to-peer and Mash-ups’ usage has actually declined from previous year. Social Networking usage has more or less remained at the same level.
  3. Web services usage has also reduced considerably. I think this is rather surprising. Shouldn’t companies be using more of web services now?
  4. There’s some good analysis based on regional differences. For example, the usage of tools differ across regions. The regions across which analysis has been done are Europe, India, North America, China and Asia-Pac. India and China are considered as separate regions and for those people who are skeptical about the potential of this region, this is a good data point.
  5. Tools usage varies across regions. Social Networking is more popular in North America as compared to APAC, China and India. Similarly Blogs are more popular in India and APAC as compared to other Geos. Video sharing and Podcasts are most popular in India! I am actually stumped by this- I would have thought that Video sharing etc would be more popular in North America and Europe which have better bandwidth and connectivity.

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